About The Fred

The FRED Hotel is a luxury boutique hotel, situated in central Lahore, Punjab.

Right off one of the city’s pivotal connecting arteries, the Main Boulevard, the hotel is minutes away from most offices and restaurants; and mid-way between Old Lahore and the city’s newer suburbs, the hotel is ideally located for both business and leisure travelers.

Housed in a modern, recently constructed six story building, the hotel still reflects its Lahori heritage with plentiful local green foliage, a red brick facade, terrazzo flooring, dark rosewood structures, and a deep green and cream white colour palette. The FRED is also home to a private contemporary art and sculpture collection of over 100 pieces, each of which underscores its distinct personality. Music too is central to The FRED experience, and an especially curated playlist sets the mood in the hotel’s common areas.

All 24 rooms and suites feature custom-designed SAVANT® furniture; and are outfitted with The FRED Sleep System®, powered by Master Celeste. Pivotal attributes like the finest quality bespoke bedding, central heating and air-conditioning, treated soft water, and over-spec-ed air purifiers in every room make The FRED a home away from home; and thoughtful flourishes like an automated room management system, noiseless mini-bars, 65 inch Smart TVs and amenities by Grown Alchemist make a FRED stay a luxury retreat.

Our inspiration

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Come for a lush stay in the heart of Tulum.

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